FRIDGE CIGS!

You don't smoke. You have a little Diet Coke.

We took the most iconic pack in history and filled it with something far more addictive, far more socially acceptable, and that you can actually still enjoy in a restaurant.

Introducing Fridge Cigs.

This is for the girls with a Diet Coke in the cupholder at 7am. For the office fridge raiders. For anyone who's ever said "I need a Diet Coke" with the same urgency someone else needs fresh air. It's nicotine-free, lunch-break approved, and 100% carton-cute.

The design features a vintage soft-pack stuffed to the brim with ice-cold silver cans. It's giving Marlboro man if the Marlboro man had great skin and was extremely hydrated and slightly over-caffeinated.